Open for work Media buying + SEO

Ad spend you can measure.

I run paid media on Google, Meta, TikTok and Snapchat, and fix technical SEO, for e-commerce brands across the Middle East and the Gulf. Every campaign starts with proper tracking, then scales against a clear ROAS target.

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  • Google Ads
  • Meta
  • TikTok
  • Snapchat
  • Tag Manager
  • Google Analytics
  • Search Console
  • Salla
  • Zid
  • WordPress
  • WooCommerce

Numbers

Years in performance marketing
10+
Ongoing
Ad platforms
4
Google, Meta, TikTok, Snapchat
Subsidiaries in one engagement
13
Hadab, Saudi multi-industry group
Years running SEO for one brand
About 3
Saudi e-commerce, water treatment
Portrait of Hesham Khamis

About

I’m Hesham Khamis, an independent performance marketing consultant. I work with e-commerce and content brands, in Arabic and English.

CV (PDF)

Services

  • Paid media

    Google Ads, Meta, TikTok, Snapchat.

    Budget moved toward what sells, against a clear ROAS target.

  • Conversion tracking

    GTM, GA4, Meta Pixel & Conversions API, UTMs.

    Sales are attributed before any budget is spent.

  • Technical SEO

    Audits, crawl budget, indexation, metadata, keyword research.

    Fixes that grow organic traffic, measured in Search Console and Analytics.

  • Salla & Zid stores

    Plus WordPress / WooCommerce.

    Salla website development, and paid media, tracking and SEO for Salla stores.

  • Growth consulting

    Growth roadmaps and team management.

    Mixed-scope engagements: website, team and SEO under one partner.

Toolkit

Paid media

  • Google Ads

  • Meta Ads Manager

  • TikTok Ads

  • Snapchat Ads

Tracking & analytics

  • Google Tag Manager

  • GA4

  • Meta Pixel & Conversions API

  • UTM structuring

  • Google Search Console

Store platforms

  • Salla

  • Zid

  • WordPress

  • WooCommerce

Process

  1. 01

    Track

    Set up GTM, GA4, Pixel + CAPI so sales are attributed before spending.

  2. 02

    Launch

    Campaigns on the platforms buyers use, each with an agreed ROAS target.

  3. 03

    Scale

    Move budget to what converts, grow organic traffic with SEO.

Selected work

Saudi Arabia · Consulting

Hadab

Multi-industry group, 13 subsidiaries

Problem

Its digital presence had to be built under one partner.

Fix

Salla website development, team management and SEO in one engagement.

Saudi Arabia · Salla stores

LUB Store & Al Berwaaz

Gaming digital products; art & music merchandise

Problem

Two stores needed paid media, tracking and search from one owner.

Fix

Ran all three for both stores, with budget decisions based on tracked conversions and ROAS.

Saudi Arabia · ~3 years

Water-treatment e-commerce brand

Online store

Problem

Visibility for water-treatment searches in the Saudi market, and proof of what organic search earned.

Fix

Keyword research, on-page optimization and technical fixes, with revenue contribution documented in Search Console and Analytics.

Multiple clients

Paid media across four sectors

Real estate, e-commerce, tourism, digital-product launches

Problem

Budget decisions without tracked conversions.

Fix

Tracking first (GTM, GA4, Meta Pixel & CAPI, UTMs), then campaigns on four platforms scaled toward the highest achievable ROI.

Multiple clients

Technical SEO audits

E-commerce and marketplace brands

Problem

Crawl-budget, indexation and metadata issues holding back search visibility.

Fix

Audits and growth roadmaps, then a fix for each issue.

Experience

10+ yrsOngoing

Independent Performance Marketing Consultant

Freelance, remote

Paid media, conversion tracking and technical SEO for e-commerce brands, plus growth consulting.

~3 yrsRemote, Saudi Arabia

SEO Specialist

Saudi e-commerce brand

Owned organic search for its online store.

Brands

  • Hadab
  • LUB Store
  • Al Berwaaz

Industries

  • Real estate
  • E-commerce
  • Tourism
  • Digital products
  • Water treatment
  • Gaming
  • Art & merchandise
  • Multi-industry holdings